Attention Acupuncturists, Chiropractors, Massage Therapists, Psychotherapists, and Coaches...
"Now You Can Attract A Steady Stream of Excellent Clients From the Internet Week After Week"
WEBSITE DEVELOPMENT AND INTERNET MARKETING PACKAGE
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As a practice building coach and business consultant to holistic health practitioners around the world, the truth of the following 2 statements is becoming increasingly apparent every single day:
1. If you don't have a website for your practice, you are missing out in a BIG WAY.
2. Even if you do have a website, if you're like 95% of the practices out there, your site is NOT set up to be a powerful marketing tool for your practice that generates a steady stream of new patients.
Just to give you a personal example of what my website has done for my acupuncture practice over the past few years-- By my calculations my practice website has generated approximately $60-75,000 every year since 2005.
This has been accomplished using:
the strategies I mention below
the high quality layout and design of the site itself
consistently marketing the site within my practice
If you want results like these, I encourage you to keep reading.
We have rapidly entered an age where the majority of people are searching for the information they need online. In 2006, the internet overtook the yellow pages as the #1 information source that people turn to when they are looking for specific services.
What this boils down to is that
there are patients in your area right now who are looking for your services on the internet. Chances are there are a lot of them. In many markets,
you can virtually build your entire practice from search engines like Google and Yahoo. This is one of the main ways that I have personally brought in at least 3-5 new patients a week into my practice since I started. I have coached many other practitioners to do the same.
So, you do have a website? Great, but thats not enough. In order for your website to work effectively, there are several essential components that need to be in place in order for it to get noticed and get patients calling your practice. These include:
Kevin Doherty, L.Ac.Licensed Business Development Consultant and author of Build Your Dream Practice
Effective search engine
optimization - this is how search engines like Google recognize the specific service and location of your practice. Our website team will optimize your site keywords, content, code, and they will provide you with tips and tools for ongoing effective marketing tips for your website. There are few practitioners that take the time to understand or invest in search engine optimization and it is a critical step in helping your site do better in the search engine results. Please note: changes to your site and optimization can take 6-8 weeks to see results in the search engines. The optimization of your site is the first step in helping your website do better in the search engine results; ongoing marketing of your site is required.
Effective
copywriting - your site cannot just be an online brochure that tells people who you are, what you do, what your credentials are, and where you practice. It has to do a lot more than that if its going to consistently generate new patients. Copywriting is the art of writing in a way that compels people to take action. If you have no experience doing this, then this is a skill that you absolutely want to delegate to someone else. People are paid very large amounts of money to write compelling copy that sells a companys product or service well.
Effective lead
generation - you also need a way to capture the prospects contact information so you can build a relationship with them by sending them valuable information on a consistent basis.
Quality content and lots of
it - your site should be very content rich with lots of information on how you treat various conditions. This is a great way to get higher up the search rankings, BUT there is a specific methodology to this that you have to follow or else it wont work.
Effective
formatting - your site has to have a very clean look and feel to it. It should be easy to navigate through and not overwhelm the reader with too many options.
These are just some of the details that go into creating a website that actually does what its supposed to do: generate new patients, create high quality leads, educate your community, and establish you as a highly credible resource in your community.
I WANT A WEBSITE LIKE YOU DESCRIBED HERE, BUT DOESNT
IT COST THOUSANDS OF DOLLARS AND A TON OF TIME TO
CREATE ALL OF THIS?
Even a couple of years ago, people were routinely spending a substantial amount of money for web design alone (it wasnt uncommon to spend $5,000 JUST on the website, then another $2-5,000 on search engine optimization AND another $3-5,000 on copywriting and marketing help). In fact, there are still many companies out there charging around these same estimates today, although a more current figure would be conservatively be around $8,000 for this entire package.
My hunch is that you dont have $8-15,000 to spend on getting your website designed, search engine optimized, and formatted for maximum sales success. Honestly, if your website did end up generating even 2-4 new patients a week for your practice year after year, this would certainly be a worthwhile investment. But for most practitioners, it just isnt realistic.
"The Dream Practice team has been have been fantastic for
building my practice. My website design went very smoothly with Kevin's
coaching on content, Jesse's awesome creativity on design, and Rachel's
thoroughness on optimization. My practice has more than doubled since working with Kevin and his team. I attribute a lot of my success to this very talented website design team."
Let our team of website designers and search engine experts custom design a website for you that does all of the above and more, plus you get my personal assistance to help with copywriting and making the website a very powerful marketing tool for your practice.
I have pulled together an incredible team of professionals that can offer these services at a very competitive rate. How can we do this for SO much cheaper than what youd typically pay? Well, we have all worked on, designed and marketed many, many holistic health websites, so we have the process streamlined and we can create all of this with maximum efficiency and STILL offer you an unbeatable product that will be an incredible asset to your practice.
With this service, my web designer has created a highly customizable template website that is very attractive, clean, and professional. You can add all sorts of personal variations to it to make it your own. My SEO expert has worked on several of my clients sites so she knows how to search engine optimize your website like its second nature.
"I have used Kevin Doherty and his website team for the marketing aspect of my acupuncture practice and I cant say enough about them!
I have always found them to be very easy professional to work with. Any requests Ive had at any time have been speedily attended to and I am
continually impressed with their consistent and caring
attention.
My website has been a great marketing tool as it consistently brings new patients to my practice."
Most of our clients sites are done within 3-4 weeks, which is very fast turnaround.
Here is an overview of everything you get in this plan:
BASIC
PROGRAM - $1,497.00
With this package you get all of the following:
Full website design with a 7 page website
Search engine optimization
1 coaching call with Kevin to make sure your website has the right selling features, copywriting, and formatting.
Google Adwords set up (if you want this)
Help creating a video and uploading it to your website
Because I am seriously committed to your success, Ive also decided to add the following bonuses
to this offer:
Get my How to Thrive ebook for FREE to use on your website as a powerful lead generation tool and to establish credibility as an author and professional. This offer is only good for acupuncturists or chiropractors who also practice acupuncture. Go to
http://www.buildyourdreampractice.net/howtothrive.htm to learn more about this incredible marketing tool. A $149 value. Please note: if you use this bonus, youll need to spend an additional $100 to have the ebook custom designed for your practice and to have it set up on your website. (If you dont want to use How to Thrive, Kevin will walk you through the process of creating a special report that you can use to get people to opt in with their contact info on your website. The actual creation of this special report will be an extra fee of $60-100).
Use all of my online health articles for your website - Go to http://www.bouldercountyacupuncture.com/acupuncturearticles.html and check out the extensive list of subjects Ive covered. You are free to use all of these articles to build a content rich site that will flood you with new patients. The only caveat here is that you have to modify each article slightly by changing your contact information and modifying the first 2 paragraphs so its not identical. These articles will require slightly more modification if youre a chiropractor or massage therapist as they have been written from an acupuncture perspectivebut they are still useable! If you want us to customize these articles for your practice and put them on your website, there is an additional $100 fee for this service.
Free copy of Kevin's ebook Online Mastery for Holistic Practitioners. This ebook is THE Definitive Guide for using the internet to build and market your practice. Written for the lay person, this e-book has every single idea and strategy you need to dominate the online market in your local area. Whether you don’t yet have a website or you do but it isn’t working very well to help build your practice, take the time to drop whatever else you’re doing and read this entire letter. $39.95 value
Free consult with Kevin to determine if your current website needs this service. Kevin will analyze your Google and Yahoo rankings and determine if your site has the right SEO on it and the right copywriting and formatting. (Email Kevin at
info@buildyourdreampractice.net to set up a consult)
On top of offering you $300 worth of bonuses, well also enable you to make 2 separate monthly payments of
$750 or 4 payments of $400 if youd prefer to pay this way.
"I've used Kevin and his website team to revamp my website and I've been very impressed with the result. I now have a much cleaner, more attractive, and - most importantly-- more effective website to help market my practice. I routinely get a steady stream of new patients coming from my website and it has been one of my best tools for building a high volume practice. Kevin's understanding of internet marketing is impressive and his team is very professional and efficient. I highly recommend them if you want to get your practice great online exposure."
Can I add a blog to my website? How does that work? Adding a blog to your website is a very good idea to get more traffic to your site and to create an educational portal that will be beneficial to your current patients. We will install a Wordpress blog to your website for an additional fee of $200. We will customize your blog to match your site colors and look.
What if I want to add audio or video to my website? This can easily be done and well walk you through the process.
How many revisions do I get before I decide to go with the design? We typically allow 3 revisions of the home page which contains the main design elements. If you are still not happy with the website we have created, we will either issue a refund to you or take one final stab at it to ensure you are 100% satisfied.
Are there any other charges? The only other charge is your hosting fee if you register a new domain name. We use Bluehost for all of our coaching clients and they have been excellent. It is $6.95 per month to use them as a hosting service. We'll help you do this once we get started. The only other charge is if you want to have us build a more extensive website than 7 pages. Additional work will be billed at the rate of $75 per hour. If you want to set up an opt in form and collect contact information and do online newsletters (highly recommended), the email marketing companies that I recommend are $20-30 per month. Please note it is an additional fee of $185 to set up a customized newsletter template for you.
Can you help with other forms of online advertising, like Google Adwords or
CitySearch? Yes, we can. You get Google Adwords set up the right way with this package.
Can I get these services elsewhere for cheaper? Possibly, but I haven't found any web package that includes all of what we do that is as affordable anywhere else. Also keep in mind that it is very difficult to find a web designer that has the skill and talent to create a very high quality website for the holistic health professions. Honestlyand I dont mean to be rude when I say this95% of the alternative health sites I come across are very poor quality sites. It is the same with search engine optimization. Honestly, there are plenty of people out there who you will charge you 3 times the cost of this entire package but still do a poor job. The value of my website package is the LOW price combined with the extremely HIGH quality of the work. I havent seen anywhere near the value offered in this program elsewhere.
How does this service compare to other templatized website services out there? There are many differences. First of all, the quality we offer is much higher than you get on typical templates. Plus, its highly customizable so you can really add your personal flair to the site which you cant do on typical template sites. You also typically dont get any copywriting or marketing help with other services, which is crucial if you want your site to get a lot of traffic and new patients coming in the door. Most template services charge anywhere from $20-50 per month for hosting. With our service, youll pay $6.95 per month indefinitely once you make the initial payment. There are many more options as well, like adding audio, video, blog, and an opt in form which are all outstanding features that typically cant be offered through most template website services.
I encourage you to check out the other services available, their prices, and their qualityand then see for yourself what a tremendous value this package is.
"When we first started together, I was only seeing a miserly 12 patients a week. Now I'm seeing 30 patients a week! I am getting referrals from numerous sources, especially from my website!"
If you have a website that is under performing, consider our SEO package
If you dont have a website, the full web development program is your best solution!
Ready to get started? Great!
Please note that this web package should be perfect for you unless:
1. You are a perfectionist to the point of being excessively nit picky and demanding-- If you have a mentality that 'it's never good enough', then this isn't right for you. We are happy to make modifications and changes as you desire up to a point. We truly are here for you and we want you to have a beautiful website. We won't, however, work with clients who are excessively rigid or unrealistic in their expectations.
2. You are a procrastinator-- We want to work with clients who are ready and willing to get their website up and running as efficiently as possible. If it takes weeks or months to get the right materials, it slows us down and it slows you down.
**Please also note the following**
Our web design team is extremely busy and is typically handling many sites at once (as most 'good' web designers are). Because of this, we handle the vast majority of communication through email. We allow each client to speak with the web designer 1 time via telephone if there are urgent matters that can not be attended to via email.
We have found that email communication is generally much more efficient for web design and we appreciate
your understanding in this regard. Please note that you DO get a 45 minute coaching call with Kevin
to begin the process, and that Kevin will help ensure a smooth process during the design stage. After this initial call, it will be very clear what materials we will need from you and we should be able to communicate effectively via email.
Payment Option #1 $1,497 One Payment
Payment Option #2 $775 in 2 installments
Payment Option #3 $400 in 4 installments
Once you have completed the order, we will be in touch with you within 2 business days to begin working on your website project.
Effective search engine
optimization for your EXISTING site only - this is how search engines like Google recognize the specific service and location of your practice. Our website team will optimize your site keywords, content, code, and they will provide you with tips and tools for ongoing effective marketing tips for your website. You will receive an optimization report and have a chance to review changes with an optimization expert.
There are few practitioners that take the time to understand or invest in search engine optimization and it is a critical step in helping your site do better in the search engine results. Please note: changes to your site and optimization can take 6-8 weeks to see results in the search engines. The optimization of your site is the first step in helping your website do better in the search engine results; ongoing marketing of your site is required.
Copy of Kevin's ebook Online Mastery for Holistic Practitioners. This ebook is THE Definitive Guide for using the internet to build and market your practice. Written for the lay person, this e-book has every single idea and strategy you need to dominate the online market in your local area. Whether you don’t yet have a website or you do but it isn’t working very well to help build your practice, take the time to drop whatever else you’re doing and read this entire letter. $39.95 value
30 minute coaching session with Kevin with 1 month email support - optional. This coaching session would be to help you with the marketing of the site. Also included is limited email support for 1 month for any follow up questions 1 email/week.
