Edumercial | acupuncture marketing | chiropractic marketing | therapy marketing | massage marketing | acupuncture advertising | dream practice | Kevin Doherty marketing | holistic marketing | private practice marketing

Attention! Acupuncturists, Chiropractors, Massage Therapists, and Psychotherapists...

“How To TOTALLY Set Yourself Apart from Other Practitioners, Gain Way More Credibility and Trust, and Use the Power of Patient Education to Build A Thriving Cash Practice”

...By Using A Secret, Easy to Implement Marketing Strategy that Is Proven to Work

I don't know about you, but I'm fed up with the old school ways of promoting a private practice. Display ads, postcards, flyers, brochures-- yes the can work BUT they are expensive and most of the time they fail. Why?

For 1 simple reason:
The perception is that you are chasing the patient.

With these tactics, it is difficult to avoid conveying the impression that you are in need of more business; why else would you spend money chasing down prospects?

Frankly, I don't want to see you end up as another practitioner who:

pends money on marketing that doesn't work
feels confused and stressed about how to build a practice
is passionate about what they do but isn't making the money they deserve
is constantly saying, 'there has to be a better way.'

Well, there is a better way... a much better one in fact.

Let me ask you, if there was a way to:

establish expert status in your community almost effortlessly
create a lead generation system that worked wonders for bringing new clients in the door
attract excellent clients to your practice without having to chase them-- instead they are highly motivated to come to you
create a more compelling reason for your current patients to refer their friends and family
market your services in a completely authentic and sincere way that makes you feel comfortable and motivated when it comes to self-promotion
do all of this for a fraction of the cost of expensive display ads or mailers
promote yourself in a very creative 'out of the box' way that relies on education instead of selling

would this interest you?

As a practice owner, you should think out of the box. After all, if you're doing what every one else is doing, guess what the result is? Mediocre at best.

I want to reveal to you one of the most cutting edge, cost effective, and downright FUN marketing strategies that will give you an unfair advantage over other practitioners in your local area. What the heck is it?

I'll reveal it in one second, but I want to ask you one more question. Do you like to be sold to? Me neither. In fact, most people HATE it. Not only that, but there are a couple more things that are important to know about human nature:

people tend to distrust other people
people hate being pressured
people want a low risk or no risk way to learn more about you before they'll spend much money

Now, this is exactly why you've been reluctant to market yourself up to now. You don't like selling, you don't want to pressure people, and it feels very uncomfortable to try and convince people that they should trust you.

This is why health practitioners tend to be way to passive or way too aggressive in their marketing. They're either doing very little promotion (and struggling because of it) or they're pressuring people to buy using traditional sales tactics.

But, there is a different way, one that could immediately revolutionize your practice! I want to tell you about...

THE EDU-MERCIAL

This is basically a commercial about your practice that is 100% focused on educating your community about the following:

who you are
what you do
what the benefits are of your care
why you are trustworthy

Here's how an edu-mercial works:

I interview you on my internet radio show on blog talk radio. This is a very professional health and wellness show just like you'd see on TV or hear on an offline radio show. The only difference is we're doing it together using the telephone instead of in person. We pick a topic to focus on such as '3 Natural Approaches to Optimal Health and Wellness'. The topic you choose will showcase your expertise and show the listener that you are smart, talented, competent, confident-- all the things they look for in a health provider.
The interview wil be about 35-45 minutes. You and I will do 1 coaching call together to script out the Q&A, the purpose of which is to build credibility and overcome any possible objections to someone trying out your services. At the end of the interview, I'll give the listener a call to action to encourage them to take the next step in getting treatment from you.
The radio show is recorded. Now, here is exactly how this recording can be one of the most powerful marketing tools you can imagine:
- use it as a free download on your website
- make professional audio Cd's (my team will handle this for you) for $1.75 each to hand out to all our current patients as part of your referral system and for patient education
- hand out the Cd's to other practitioners, at lectures, networking events, health fairs, and to your friends and family
My team can also transcribe the audio so you now have your very own special report or booklet. We can handle this from A to Z for you.

Now, you have 2 options for using this material:

You can give it away for free to build rapid exposure in your community, which I recommend if you're still building a practice.
You can charge for your audio and report and sell it on your website or in your practice. A 45 minute audio with the workbook could easily sell for $19.95. Your cost would be around $8-10 so you have a nice profit of $10-12 for each sale. If you have a full practice, this is the way to go! You now have a new income stream for your practice!

Now, I'm going to tell you right up front that this program is brand new; that's why I don't have testimonials here. But I will tell you this-- I have a ton of experience as an interviewer and I'm pretty darn good at it. I can guarantee that I'll bring out your best information and build you up as a powerful expert in your profession.

I also have extensive experience creating my own information products which is why I can walk you through this process.

During our coaching calls, I'll give you some basic training on how to conduct the interview so your personality and knowledge shine through. If you're not satisfied with the interview, we'll either do it again or I'll give you a refund. I want you to LOVE the finished product.

Becuase this is a pilot program, I'm willing to take the first 3 clients at a very discounted rate. You have nothing to lose because I'm guaranteeing that you'll be ecstatic with the end result.

If you're one of the first 3 to sign up, I'm offering you a chance to have your very own edu-mercial for only $397 for the basic plan. This includes:

1 45 minute coaching call with me to script the interview and do some training.
The actual interview itself.
Basic graphic design of your Cd.
Set up for order fulfillment so you can have any number of Cd's you wish shipped to you at the click of a button.

For the more deluxe plan, you also get:

your audio transcribed into a book, ebook, or report.
full graphic design of the book.
set up with print on demand publishing so you can order copies of your book at the click of a button.

This plan is $697 if you choose to have a digital book that is available on your website. It is $797 if you want both the ebook and the hard copy book that you can sell or give away in your practice (Think about this-- you get your very own professional edu-mercial with your own book or ebook-- all of this is done for you for under $800)

PS - Don't forget, this initial price is only good for the first 3 people to sign up. After that, I'll be raising the price of this package considerably. If you want to dramatically increase your patient volume and income using cost effective and authentic marketing, the edu-mercial coaching program is the way to go.