RE:  HOW ACUPUNCTURISTS, CHIROPRACTORS, MASSAGE THERAPISTS, AND PSYCHOTHERAPISTS CAN LEVERAGE THE INTERNET TO GAIN MORE EXPOSURE AND ATTRACT NEW CLIENTS IN THEIR LOCAL AREA

I want to give you a brief overview of how to build your practice using various internet marketing strategies.  In this day and age, the internet can be your primary way of attracting new clients and building a thriving practice.  If you know how to market online, you’ll have a huge advantage.  If you don’t, you’ll struggle.  It’s really as simple as that.

All of these points are greatly expanded upon in my e-book Online Mastery for Holistic Practitioners which you can find at http://www.buildyourdreampractice.net/onlinemastery

1.  Get a website and add web 2.0 features to ensure it serves as a tool for attracting the right clients to you:  A whopping 50% of holistic practitioners don’t even have a website which to me is just pure craziness.  Very few of the ones that do have a site are utilizing the most up to date features including blogging, video, and opt in forms to collect contact information.  To enjoy a competitive advantage online, you want to implement all of these cutting edge trends!

If you don’t have a website yet, or you do but you aren’t getting much business from it, you can check out the Dream Practice web package at http://www.buildyourdreampractice.net/webpackage

2.  Article marketing:  Write a series of health-related articles and submit them to online article directories like http://www.ezinearticles.com on a regular basis.  There are a number of free article directories that will get your content all over the internet.  Do a google search on ‘free article directories’ and you’ll see what I mean.

3.  Social media:  You tube, twitter, and facebook are taking over cyperspace, as these are all some of the most highly populated websites out there.  I recommend setting up a profile on each of these and learn how to gain exposure and credibility on each of these.

4.  Joint venture partnerships:  Find other practitioners in your area who are offering similar but not identical services and contact them to set up a mutual referral system between your practices.  You can find all kinds of practitioners in your area on Google.

5.  Be sure to get plenty of back links to your website through directories like

• www.altmd.com
• www.holisticoption.com
• www.wellnessdestinationscentral.com
• www.acufinder.com
• www.psychologytoday.com

If you take some time to dive into the details of each of these strategies, your practice will greatly benefit.  Good luck!

Kevin Doherty

http://www.buildyourdreampractice.net

WEBSITES FOR ACUPUNCTURISTS– AN OVERVIEW OF WHAT MAKES YOUR SITE SUCCESSFUL

As an acupuncturist, I consider it to be absolutely crucial that you have an acupuncture website for your practice.  In this day and age, most people are turning to the internet to get the solutions they need for their various problems and issues.  This trend will only continue.  As an acupuncturist, you can market your practice in cost-effective and creative ways with your website.  Without a practice website, you will be very limited in your ablity to reach out and connect with you target market.

In my own acupuncture practice, I have consistently brought in 2-3 new acupuncture patients per week through my acupuncture website.  You can check out my site at http://www.bouldercountyacupuncture.com

This website has continued to work very well for me year in and year out, largely because of a few factors:

• It has been search engine optimized– You want to have a very qualified SEO expert do the search engine optimization on your practice website.  This will help you rank higher in the search engines like Google and Yahoo.  Because of the excellent SEO job my web person did, I can say with confidence that Google has been a primary influence in building a successful acupuncture practice.  You want these search engines to help you as much as possible, but you have to get your website optimized or else noone will be able to find you.
• It has a lot of content–  This site has tons of health articles on various conditions acupuncture treats.  All of this content helps move the site further up the search engines.
• The home page is organized, uncluttered, and provides a clear call to action–  The home page of your acupuncture website is the most important page on the whole site.  If someone likes the home page, they will likely get more information or even call your office.

Honestly, there are many details that go into making your home page really effective, not to mention your entire site.  I understand that as an acupuncturist, you may have very little interest in internet marketing or website development.  Frankly, I don’t blame you.  It is a vast world that requires some specialized knowledge.

This is why I recommend that you delegate this project to experts who do this all day long.  At Dream Practice, we have a website program that has consistently generated very positive results for our clients.  This program combines full website development with search engine optimization, and personal marketing help from me.  Many of our acupuncture clients are ranking on the first page of Google and yahoo for their acupuncture website, which is consistently generating new business for them week in and week out.

It really is a beautiful thing when it is set up well.  After all, you now have an automated marketing system working on your behalf 24/7 that will constantly promote your acupuncture practice.  What could be better than that?  You can check out our web package at http://www.buildyourdreampractice.net/webpackage

This package is very helpful for acupuncturists who either don’t have a website or they do but it isn’t working as well as they would like.  You can check out some of our clients’ sites at:

http://www.friscoacupuncture.com

http://www.tomjamesdc.com

http://ridgefieldacupuncture.com

http://www.balanceinsa.com

Feel free to contact me at info@buildyourdreampractice.net if you have any questions.

Kevin Doherty, L.Ac.

http://www.buildyourdreampractice.net