RE:  HOW ACUPUNCTURISTS, CHIROPRACTORS, MASSAGE THERAPISTS, AND PSYCHOTHERAPISTS CAN LEVERAGE THE INTERNET TO GAIN MORE EXPOSURE AND ATTRACT NEW CLIENTS IN THEIR LOCAL AREA

I want to give you a brief overview of how to build your practice using various internet marketing strategies.  In this day and age, the internet can be your primary way of attracting new clients and building a thriving practice.  If you know how to market online, you’ll have a huge advantage.  If you don’t, you’ll struggle.  It’s really as simple as that.

All of these points are greatly expanded upon in my e-book Online Mastery for Holistic Practitioners which you can find at http://www.buildyourdreampractice.net/onlinemastery

1.  Get a website and add web 2.0 features to ensure it serves as a tool for attracting the right clients to you:  A whopping 50% of holistic practitioners don’t even have a website which to me is just pure craziness.  Very few of the ones that do have a site are utilizing the most up to date features including blogging, video, and opt in forms to collect contact information.  To enjoy a competitive advantage online, you want to implement all of these cutting edge trends!

If you don’t have a website yet, or you do but you aren’t getting much business from it, you can check out the Dream Practice web package at http://www.buildyourdreampractice.net/webpackage

2.  Article marketing:  Write a series of health-related articles and submit them to online article directories like http://www.ezinearticles.com on a regular basis.  There are a number of free article directories that will get your content all over the internet.  Do a google search on ‘free article directories’ and you’ll see what I mean.

3.  Social media:  You tube, twitter, and facebook are taking over cyperspace, as these are all some of the most highly populated websites out there.  I recommend setting up a profile on each of these and learn how to gain exposure and credibility on each of these.

4.  Joint venture partnerships:  Find other practitioners in your area who are offering similar but not identical services and contact them to set up a mutual referral system between your practices.  You can find all kinds of practitioners in your area on Google.

5.  Be sure to get plenty of back links to your website through directories like

• www.altmd.com
• www.holisticoption.com
• www.wellnessdestinationscentral.com
• www.acufinder.com
• www.psychologytoday.com

If you take some time to dive into the details of each of these strategies, your practice will greatly benefit.  Good luck!

Kevin Doherty

http://www.buildyourdreampractice.net

This entry was posted on Monday, March 23rd, 2009 at 1:38 pm and is filed under Acupuncture Marketing, acupuncture websites, chiropractic marketing, psychotherapy marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.