Acupuncture Marketing: 3 Tips to Building a Thriving Practice
Do you want more patients for your acupuncture practice? It all boils down to how you market your acupuncture services to your community. If you know how to market, you’ll do fine. If you don’t, you will struggle. It is really as simple as this.
Here are 3 proven strategies to market your acupuncture practice effectively. Implement these consistently and you should enjoy great success.
1. Creating a website that is search engine optimized, has a blog, and has audio and /or video. You need to ride the wave of these cutting edge internet marketing tools in order to capture a lot of your prospective audience via the internet. Having a plain old website just won’t do anymore. You need all of the above and you need an opt in form to collect names and emails for lead generation.
2. Set up one targeted lecture in your community each and every month. Give talks to support groups, churches, schools, gyms, and so on. As long as you do it well, this is a proven method to get people in the door.
3. Align yourself with other practitioners in your area. Establish a mutual referral system with a chiropractor, psychologist, massage therapist, and naturopath. Make sure you have a good team around you to refer to and you will see it come back to you as well.
I hope you take action and follow these 3 steps to building your dream acupuncture practice. If you’ll notice these are all low cost or no cost marketing strategies. You don’t need to dump a ton of money into advertising. These methods tend to be more effective and are much cheaper.
February 5th, 2009 at 11:52 pm
I think these are a good outline of a practice building method. I wonder how good you have to be at public speaking to make it work?
February 6th, 2009 at 2:10 am
Kevin,
You are doing a great service for acupucturists. We need to build our practices and learn marketing skills.
This email has some ease of access problems: the email does not have a live, clickable link to site.
When I get to blog site it is unclear as to how to get to the blog. I clicked around on a few liniks and wondered if it was working before I found the blog.
How about a blog post on how to make client conversions from a lecture? Most acupuncturists give lectures but don’t know how to turn them into new clients. My last lecture had 15 people show up and we ended up with 10 people scheduling for appointments! I learned the basics from David Singer, but most acupuncturists are not ready to swallow his elite, chiro-oriented system. Your ability to communicate with acupuncturists on their level way a head of Singer.
Keep up the good work!
David
February 6th, 2009 at 5:47 pm
Couldyou post on how to surround yourself with others that will reffer you?
How do you initially build/start/maintain those relationships/contacts?
September 30th, 2009 at 7:37 pm
i am always astonished how Acupunture helps in dealing with my migraine. it works wonders on other diseases like anxiety and allergy.