Archive for July, 2009

Are You A Healer Or A Technician?

Friday, July 24th, 2009

When you create a bigger context than just treating symptoms in your practice, several positive things will happen:

1.  Increased client retention

2. Attract a higher quality client

3.  More fulfillment for many practitioners

4.  Increased word of mouth referrals

5.  Offering a more profound level of service than just symptomatic care

Please comment below and let me know what your experience has been with these concepts.

30 Ways to Build Your Practice-What Is Stopping You??

Friday, July 17th, 2009

30 Ways to Build Your Practice

1.  networking groups

2.  practitioner referrals

3.  press releases for media coverage

4.  public speaking

5.  display ads

6.  yellow pages

7.  direct mailings

8.  flyer distribution

9.  after hours networking events

10.  writing articles for local publications

11.  health fairs

12.  seminars at local companies

13.  setting up booth at local health food store or gym

14.  blogging

15.  online press release distribution

16.  google adwords/PPC

17.  article marketing

18.  Search engine optimization for your website

19.  twitter

20.  facebook

21.  myspace

22.  online video marketing (i.e. Youtube and Viddler)

23.  free report for website/stock in businesses around town

24. email marketing/autoresponder follow up

25.  link exchanging with other websites

26.  Squidoo lenses ( http://www.squidoo.com)

27.  online or offline newsletters

28.  patient reactivation letters

29.  office open house

30. word of mouth marketing/internal referrals” onclick=”javascript:pageTracker._trackPageview (’/outbound/www.youtube.com’);”>30 Ways to Build Your Practice