A number of our most established social and economic paradigms are going through a process of rapid disintegration, which is causing a lot of angst, stress, and fear for most small business owners.

Judging from the many emails I have received this year, I know that many of you reading this post right now have been hit hard by the recession.  Not only are many practitioners struggling with declining patient numbers and income, but there is also a clear sense that many wellness professionals are feeling disempowered during this time.

THIS HAS TO STOP!

And that is exactly why I am offering this teleclass this week called Make 2010 Your Best Year Ever.

From what I can tell, the economy is not going to improve much in the coming year.  Most small businesses will continue to struggle… most people will feel financially cramped… and most will buy into the ‘doom and gloom’ mentality portrayed by the mainstream media.

So, with that said, I have one VERY important question for you right now.  If you have not yet reached your financial and business goals, what are you going to do in 2010 to change this?

I am sure you are aware that you will get more of whatever is happening right now–unless you take some proactive steps to better your situation.

Now, here is why I am very optimistic about the coming year.  While most businesses will struggle, there will be a select number of you who quietly enjoy your most lucrative and successful year ever.

Who is this select group and what are they exactly are they doing that is different from the masses?  The answer is shockingly simple:

1.  These are the practitioners and business owners who are proactively, consciously, and consistently working with their own minds.  They are the ones who are choosing to let go of limiting beliefs, disempowering storylines, and any tendency toward a scarcity mindset.  While most of the world is steeped in crisis mode, these entrepreneurs see the current paradigm shifts as an enormous opportunity to help more people.

This person has the mindset of, ‘I will do whatever it takes to succeed and I simply will not stop until I reach my goals.’  In order to truly own this mindset, we have to be highly aware of all the obstacles we impose on reality.. and we have to be willing to step into the unknown and let those old beliefs die.

And when we do, I can’t even describe the shift that takes place.  We see that we are fully accountable for our own success, that we have the power to create whatever we want in business and in life–regardless of where we live, what the economy is doing, or how many competitors we are up against.

2.  These are the practitioners and business owners who have a strategic marketing plan in place that they implement on a consistent basis.  They take their practice seriously.  They want to acquire the skills and knowledge that directly lead to seeing more clients and making more money.

This is the kind of practitioner that wants to go out and network their practice.  They pour themselves into learning online marketing because they see the potential there to get new clients.  This practitioner loves sharing what they do in whatever way they can, whether it’s through public speaking, referral groups, or collaborating with other practitioners.

WHAT THIS ALL COMES DOWN TO FOR YOU…

Now, here is why I am optimistic in 2010– IF you acknowledge and embrace both of these factors for success in the coming year, there is NO WAY you can fail!  Your success comes down to your mindset and your marketing.  If you are really strong on both of these fronts, your practice will be recession-proof.

This has certainly been my personal experience and that of many of my coaching clients, as 2009 has been an amazing year for so many of us.

For the upcoming teleclass, I am going to dive deeply into these concepts and offer you some really powerful guidance on becoming a  fully empowered practice owner in 2010.  I am going to teach you how I personally have overcome some pretty thick layers of limiting beliefs (some of which is based on my book the Purpose Principle).  Then, I want to lay out a marketing blueprint for you in the coming year that is based on the highest leveraging, lowest cost practice-building strategies that have been proven to work time and again.

If this sounds interesting to you, you can sign up for the teleclass here.

I am excited to work with you and I can’t wait to hear about the changes you are making to get yourself aligned with your highest vision for a purposeful and prosperous practice.

Kevin

For the most affordable and effective practice building advice, marketing and personal development training you can find anywhere online, you can click here:

The Prosperous Practitioner Membership Club

and sign up for a $1 trial.

When you create a bigger context than just treating symptoms in your practice, several positive things will happen:

1.  Increased client retention

2. Attract a higher quality client

3.  More fulfillment for many practitioners

4.  Increased word of mouth referrals

5.  Offering a more profound level of service than just symptomatic care

Please comment below and let me know what your experience has been with these concepts.

30 Ways to Build Your Practice

1.  networking groups

2.  practitioner referrals

3.  press releases for media coverage

4.  public speaking

5.  display ads

6.  yellow pages

7.  direct mailings

8.  flyer distribution

9.  after hours networking events

10.  writing articles for local publications

11.  health fairs

12.  seminars at local companies

13.  setting up booth at local health food store or gym

14.  blogging

15.  online press release distribution

16.  google adwords/PPC

17.  article marketing

18.  Search engine optimization for your website

19.  twitter

20.  facebook

21.  myspace

22.  online video marketing (i.e. Youtube and Viddler)

23.  free report for website/stock in businesses around town

24. email marketing/autoresponder follow up

25.  link exchanging with other websites

26.  Squidoo lenses ( http://www.squidoo.com)

27.  online or offline newsletters

28.  patient reactivation letters

29.  office open house

30. word of mouth marketing/internal referrals