Archive for March, 2009

5 Ways to Build Your Practice From the Internet

Monday, March 23rd, 2009

RE:  HOW ACUPUNCTURISTS, CHIROPRACTORS, MASSAGE THERAPISTS, AND PSYCHOTHERAPISTS CAN LEVERAGE THE INTERNET TO GAIN MORE EXPOSURE AND ATTRACT NEW CLIENTS IN THEIR LOCAL AREA

I want to give you a brief overview of how to build your practice using various internet marketing strategies.  In this day and age, the internet can be your primary way of attracting new clients and building a thriving practice.  If you know how to market online, you’ll have a huge advantage.  If you don’t, you’ll struggle.  It’s really as simple as that.

All of these points are greatly expanded upon in my e-book Online Mastery for Holistic Practitioners which you can find at http://www.buildyourdreampractice.net/onlinemastery

1.  Get a website and add web 2.0 features to ensure it serves as a tool for attracting the right clients to you:  A whopping 50% of holistic practitioners don’t even have a website which to me is just pure craziness.  Very few of the ones that do have a site are utilizing the most up to date features including blogging, video, and opt in forms to collect contact information.  To enjoy a competitive advantage online, you want to implement all of these cutting edge trends!

If you don’t have a website yet, or you do but you aren’t getting much business from it, you can check out the Dream Practice web package at http://www.buildyourdreampractice.net/webpackage

2.  Article marketing:  Write a series of health-related articles and submit them to online article directories like http://www.ezinearticles.com on a regular basis.  There are a number of free article directories that will get your content all over the internet.  Do a google search on ‘free article directories’ and you’ll see what I mean.

3.  Social media:  You tube, twitter, and facebook are taking over cyperspace, as these are all some of the most highly populated websites out there.  I recommend setting up a profile on each of these and learn how to gain exposure and credibility on each of these.

4.  Joint venture partnerships:  Find other practitioners in your area who are offering similar but not identical services and contact them to set up a mutual referral system between your practices.  You can find all kinds of practitioners in your area on Google.

5.  Be sure to get plenty of back links to your website through directories like

  • www.altmd.com
  • www.holisticoption.com
  • www.wellnessdestinationscentral.com
  • www.acufinder.com
  • www.psychologytoday.com

If you take some time to dive into the details of each of these strategies, your practice will greatly benefit.  Good luck!

Kevin Doherty

http://www.buildyourdreampractice.net

The Main Obstacle Holistic Practitioners Face– And How to Free It

Monday, March 2nd, 2009

There is one major obstacle that business owners face as they embark on the path of conscious entrepreneurship.  Actually, this obstacle is not limited to business owners; it is an epidemic that affects human beings across the planet.  As a practitioner who owns a private practice, this obstacle is likely to be much more magnified than it is for the normal person.  In order to become fully conscious and balanced as a business owner, you must meet this obstacle head on and learn how to free yourself from it, or else it will literally undermine every aspect of your business and life in general.

I believe that holistic practitioners are some of the most evolved, caring, and committed people on the planet.  Even so, this obstacle tends to show up in both subtle and dramatic ways for just about all of us.  What exactly is this obstacle?  Let’s get to that in a minute.  First, take a look at the following statements and see if you can relate to any or all of them:

  • My practice growth always feels slower than I’d like.  Inevitably I find myself frustrated about this.
  • I often feel exhaustion or burn out in my work and am not sure what to do about it.
  • My life and work feel out of balance.
  • I often wonder if I offer any real value to my clients or if my work serves any greater purpose.
  • I just don’t feel as inspired as I’d like to when it comes to building my practice.

What is the main obstacle that all of these statements boil down to?  Attachment.

More specifically, they are all signs of attachment to the limited and conflicted part of ourselves that is always struggling to get to where we think we should be.  In many meditative traditions, this aspect of self is called the ego.  In my book The Purpose Principle, I call it the small self.  We all have one and, unless we are highly conscious and committed to freedom, we are all enslaved by it to some degree.

In order to experience boundless success and freedom in our work, we have to be willing to see with utmost clarity and honesty how we are limited by the ego.  This is the place within us that:

  • perpetually worries
  • incessantly ruminates
  • feels contracted and stagnant
  • resists what is happening in the present moment
  • has no interest in change
  • is more concerned with the past and future than right NOW
  • puts money before everything else
  • feels like we need to give too much
  • gets stuck in poverty mode

The list of ego-based qualities goes on and on.  The irony is that holistic practitioners often possess something that is so valuable to others, but they are the last ones to see it!  Often times, they buy into the belief that being humble means that our needs come last or that we should not really allow ourselves to see the amazing and wondrous skills and talents we possess.  Because of this, they charge too little, spend too much time with their clients, and feel drained by their work.  This is just one way that the ego can undermine our practice success and quality of life.

What I encourage you to do right now is to assess for yourself what your perceived limitations are, both internal and external.  What is holding you back?  What belief systems are you buying into that are keeping you in a constant state of stress, anxiety, or frustration?  Whatever you come up with, this is exactly where you have allowed your ego to dictate how things will unfold.

In my book The Purpose Principle, I spend quite a bit of time discussing how most of us get caught in a vicious cycle of repeating the same thoughts, behaviors, and actions over and over — and because of this, we keep getting the same results.  Same number of clients, same income, same stressors, and so on.  The ultimate question is, what will it take for you to break free of the cycle of repetition so you can blow the roof off of your previous reality and experience a refreshingly new way of perceiving yourself and your role in this life?

In many of the ancient spiritual traditions, particularly in the Buddhist tradition, there is only one word that can help us in this regard.  Space.

When you let in space, you are essentially surrendering any and all attachment to what you think, feel, or believe to be true– the good and the bad.  You are no longer buying into your habitual thoughts and perceptions which, up until this point, have been the primary source of any and all stagnation in your life.  You are letting it go, possibly for the first time ever.

Interestingly, allowing in space can be an almost effortless process.  Why?  Because space is our natural state.  It is an endless resource within each of us that can not be damaged or victimized.  There is one main factor that will determine how much space we contact, and that is willingness.

Without a sincere desire to experience our unlimited potential, we will forever reenact and repeat the same cycle of cause and effect.

I will spend more time in the next edition talking about how you can work with and free any and all obstacles that are preventing you from living your fullest life and enjoying the most bountiful practice that you’re capable of.  Until next month, just remember- you have a choice to bring space to each moment.  You can commit right now to diffusing the momentum of habitual ways of being.

My book The Purpose Principle has 244 pages of information on this topic.  It is a great resource for both you and your clients.  You can check it out at http://www.buildyourdreampractice.net/purpose