If you're starting out as a massage therapist or you're looking to take your practice to the next level by creating an effective business plan, I want to give you a couple pointers so you can focus your efforts in the right places.
When entrepreneurs (which is what you are if you own a massage business) create a business plan, it is very common that they waste a lot of time working out the details of their financial projections and all of the mechanics that go into running a practice. Don't get me wrong: Having a business plan is a good idea. I just don't want to see you waste your time on creating something that doesn't end up having direct relevance on your ability to run a successful practice. As a business owner, it's so easy to sit around doing things that feel productive in the moment but are ultimately NOT directly related to the bottom line profitability of the business.
With that said, the most important part of your massage business plan is your marketing plan. About 80% of your business plan should focus on how you are going to market your services to your local community. If you know how to market well, you will do fine and have plenty of clients. If you focus on other things, however, you'll find that you never have enough clients and that your finances are always a struggle.
That's why I say you are not in the business of giving massages; you are in the business of marketing your massage services. That is the most important mindset you can embrace in order to succeed.
Create a detailed marketing plan for your practice and be consistent about implementing it. This is the main key to your success.
I invite you to get a FREE copy of my Conscious Practitioner Starter Kit with a practice building audio and a bi-monthly practice building ezine. Go to http://www.ConsciousMassageBusiness.com to get this valuable information today.
Kevin Doherty is a licensed business development consultant and practice building coach to holistic health practitioners around the world. He has personally built two very successful holistic health practices. He helps healing arts practitioners experience both purpose and prosperity through creative, low cost marketing and effective patient education.
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