Most massage therapists I have coached over the years come to me without a clear understanding of how to run their business so it yields stable and predictable results. Their client numbers fluctuate a lot which causes a lot of stress and financial hardship. When it comes to building a successful massage therapy practice, the systems you have in place will determine how well your practice does.
Here are 3 proven massage systems that you should consider implementing immediately if you want to see more growth and stability in your practice.
1. Referral System-- You need a consistent and effective approach to asking your clients for referrals. This can be done in a very tasteful way that in no way feels invasive to your clients. In fact, you can set it up so they are happy to tell others about you.
2. Marketing System-- You need to have consistent and effective approaches in place to market and promote your massage practice, whether you are slow or busy. This would entail things like doing one public speaking event per month, networking with other practitioners, and running an effective ad in your local paper. The key is to keep your marketing consistent and methodical.
3. Client Contact System-- You need a way to stay in touch with old clients, current clients, and prospective clients. I recommend that you set up an ezine (online newsletter) to handle this,which can be a very powerful marketing tool for your massage practice.
Every one of these systems requires some detailed understanding in order to make them effective and reliable. If they are implemented correctly, you should experience a very lucrative and consistently busy massage practice.
I invite you to get a FREE copy of my Conscious Practitioner Starter Kit with a practice building audio and a bi-monthly practice building ezine. Go to http://www.ConsciousMassageBusiness.com to get this valuable information today.
Kevin Doherty is a licensed business development consultant and practice building coach to holistic health practitioners around the world. He has personally built two very successful holistic health practices. He helps healing arts practitioners experience both purpose and prosperity through creative, low cost marketing and effective patient education.
