Most chiropractors struggle more than they need to when it comes to building a successful practice. The main problem is that most chiropractors don't have marketing systems in place that give them stable and predictable results. You can think of a system as an activity you engage in that yields consistent outcomes. If I do Y, then Z occurs. That is how you want to set up your chiropractic practice. Even more so, most of your marketing efforts should be automated, meaning that they don't require your continual effort to make them work.
Here are 5 Marketing systems you should implement immediately to help your practice succeed:
1. Ezine: You should have an online newsletter that you send to your patients and prospects at least once a month. This is a surefire way to increase viral marketing in your practice (people spreading the word about you over the internet) and reactivating old patients.
2. Public lectures: You should do at least one talk per month in your community. This is an excellent way to gain more notoriety and exposure in your local market.
3. Press releases: You should send out at least one press release per month to local papers discussing some aspect of chiropractic care and how it can help with issues that are relevant to current trends.
4. Referrals: You should have a referral system in place for all patients who have expressed value in your services.
5. Birthday and holiday cards: You can use a system like Send Out Cards to stay in touch with patients in a non-invasive manner.
If you follow these steps, you will be on your way toward creating a stable and lucrative chiropractic practice.
I invite you to get a FREE copy of my Conscious Practitioner Starter Kit with a practice building audio and a bi-monthly practice building ezine. Go to http://www.ConsciousChiropracticBusiness.com to get this valuable information today.
Kevin Doherty is a licensed business development consultant and practice building coach to holistic health practitioners around the world. He has personally built two very successful holistic health practices. He helps chiropractors experience both purpose and prosperity through creative, low cost marketing and effective patient education.
